January 2012
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Month January 2012

Is an Enterprise Twitter on the Horizon?

Twitter’s latest iteration of its site is great, but  it’s abundantly clear that the newly dumbed down design is aimed exclusively at the consumer.  But what about the enterprise?  Does the new Twitter design mean that ultimately, there will be a second conception of the beloved social networking tool, an enterprise edition?

Now, keep in mind, in this context “enterprise edition” does not mean a Twitter app built in ABAP that would require the user to navigate eleven screens in order to Tweet.  That would be the SAP version.  (They could call it “Sapper”, as in sapping the users’ energy and patience.)

No, an enterprise edition as it relates to Twitter would include the following, while maintaining its user-friendliness:

  1. Corporate policies and policy management.  Unlike regular Twitter, it wouldn’t do to have employees lobbing grenades at one another.
  2. Comprehensive data persistence and archiving. This would mainly be for auditing and compliance purposes.  And the company would want to make sure that everyone in the organization is keenly aware that if they Tweet “You looked really hot in the project planning session today” to a colleague, it’s stored and logged in the company’s database.
  3. Security (access controls, etc.) Users would only have access to the information that they would be permitted to see and/or act upon.
  4. Integration with anti-virus and content filtering tools. This one’s obvious.
  5. Application development (plug-ins, integration with productivity tools)
  6. Enterprise-class administration tools to support some of the above requirements.

The point would be to provide a simple and quick way (and just as importantly, a uniform and standardized format) for workers to communicate and share resources with each other.

Enterprise versions of social networking tools already exist, the most prominent being the very-successful startup, Yammer. (We use Yammer extensively at GoodData). There are numerous other players in the market place as well, including biggest Twitter competitor: Google+.

So, is Twitter poised to enter the fray?  It appears not.  As a matter of fact, the new design seems to fulfill one of Twitter’s main goals; to increase the simplicity of use.  And, at the recent Web 2.0 Summit in San Francisco, Twitter CEO Dick Costolo talked of many things, but an upcoming enterprise version of Twitter was notably not one of them.  With usage approaching 300 million tweets per day, for now, it appears, Twitter has other fish to fry.

Forecast Bleak for Bad UIs

The days of developing enterprise applications wherein the User Interface is an afterthought are rapidly coming to an end, and enterprise software companies had better adjust. Steve Jobs and Apple started the shift, and while Apple’s products were oriented toward the consumer, the business world is now driving the need for user friendly applications. (Open your eyes and you’ll see quite a few Vice Presidents of major corporations showing up for meetings with iPads, not PCs. )

Meanwhile, business users, for the most part, remain resigned (or sentenced) to the tedium of navigating the pathetically arcane and clunky UIs provided by the IBMs, Oracles and SAPs of the world. Some progress has been made, but sales people still struggle with their ERPs, business analysts still need three days to figure out how to create a purchase order and HR departments remain at risk for carpel tunnel syndrome on a massive scale as they scroll through dozens of screens just to add an employee into the system.

So what happens when the world of the friendly, intuitive, even fun user interface meets that of the overburdened, non-technical business user? More importantly, what happens when the non-technical, overburdened, business user is a CEO who makes multi-million dollar software buying decisions?

As an illustration, consider the Nest Thermostat from Nest Labs. Designed by Tony Fadell, who just happens to have been one of the design brains behind the iPod and iPhone, the Nest Thermostat does more than just combine aesthetics with functionality; it adds ease of use. Without thinking, without trying, without wrestling with an owner’s manual (90% of all programmable thermostats are so difficult to program, no one does it) the homeowner can optimize his or her energy usage, save money (and help save our environment), make a political statement (“No more foreign oil!”), and last but not least, always be warm in winter and cool in summer.
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So, what’s that got to do with SAP, IBM and Oracle? That’s easy. They are all great transactional systems of record, but when it comes to essential business use cases like BI, they are seriously deficient. In simple terms, only an impolite allusion to drinking out of a straw would describe their efficacy within the BI spectrum. And their efforts to mitigate this problem by purchasing edge applications (Cognos, Hyperion, Business Objects, etc.) have only made it worse. Companies using these traditional solutions often need armies of IT resources and consultants to take on issues like implementation, optimal use cases and change management.

So back to that CEO: after hours, days, weeks and months of strategy and implementation meetings; after wrangling over roadmaps and fighting over budgets, she goes home to an optimally cooled or warmed environment, and she sees that it’s all because of a beautifully-designed, technically-sophisticated and easy to use thermostat. And, she says to herself: “Why can’t the technology environment at my company be like this?” Little does she know, insofar as BI is concerned, it can.

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